Cinematic animation: a campaign brief unfolding into on-brand ad creatives, in Radic's ember palette.
Radic is a context-aware ad creative platform that understands a brand and generates on-brand variants across every format a funnel needs.
Six modules, one workflow. From brand context to finished creative — Radic holds your brand intelligence and puts it to work every time you generate.
Store your brand guidelines, personas, creative concepts, and competitor ads in one place. Set it up once — Radic pulls it into every campaign automatically. No re-briefing, no context loss.
Describe your campaign in plain language. Radic combines your Think Box context with your brief and generates 4–6 on-brand creative variations in under 30 seconds.
Refine headlines, swap visuals, regenerate a single element — all inside the canvas. The AI stays with you. Edits don't cost credits. Only new generations do.
Track what your competitors are running on Google and Meta. Browse their ads, spot trends, and reference them directly in your next campaign brief — without leaving the platform.
Your generated creatives, your historical brand ads, and your competitor gallery — all in one searchable library. Filter by campaign, persona, concept, or platform.
See Google and Meta results in one place. Know which creatives are working before you brief the next campaign. Context in, performance out — the loop closes itself.
Five moves, one continuous flow. Scroll the story on the left — the system on the right keeps pace.
Brand guidelines, colors, fonts, tone — extracted from your URL, refined by you. Done once, reused on every brief.
Three personas, drafted from your category and customers. Pick one per campaign — Radic locks the voice, the proof points, the platform fit.
No 12-slide deck. Persona, concept, reference — pre-filled from your Think Box. You write the angle. Hit generate.
Four variations land at once. Chat to refine — warmer tone, different hook, new copy. The brand frame holds; only the angle moves.
Approved variants land in the library. Performance feeds back. The next refresh starts deeper, not from scratch.
Built for teams managing multiple brands who are tired of briefing AI from scratch every single time. Opinionated where it matters, flexible where it doesn't.
Your brand guidelines, personas, and concepts live in Radic — not in a Notion doc someone forgot to update. Every campaign starts from real brand intelligence, not a blank prompt.
From campaign brief to 4–6 editable variations in under 4 minutes. Not a rough draft — production-ready creatives sized for Google and Meta.
Colors, fonts, tone, visual style — baked into every generation. The AI knows your brand before you type a single word of brief.
Manage unlimited brands from one account. Each brand has its own Think Box, campaign history, and Ads Library. Switch brands in one click — zero context bleed.
See what competitors are running on Google and Meta. Reference their ads directly in your brief. Turn competitive research into creative direction without switching tools.
Generate, edit, save, track performance — in one platform. No stitching together five tools. No export-and-lose. Every creative links back to the campaign that made it.
Three teams. Different clients, same result: brand intelligence that travels, creatives that land, time that comes back.
Their creative team was spending 60% of their time on derivative variations — resizing, rewriting, re-briefing. Every new campaign meant starting from scratch. Brand drift crept in every time a new freelancer touched the work.
Radic centralised all brand context in the Think Box. The team now briefs in plain language, generates 4–6 on-brand variations, and edits directly in the Playground. The AI knows the brand — they just describe the campaign.
8 client brands. 2 designers. Every campaign brief lived in a different doc. When a new campaign started, someone had to re-read the brand guide, re-check the persona, re-pull the competitor examples. Slow, inconsistent, exhausting.
Each brand got its own Think Box. Guidelines, personas, concepts, competitors — all stored, all live. Campaign creation became a 4-minute exercise instead of a half-day process.
The team had a solid competitive research habit — but it lived in a separate tab, a separate doc, never in the room when they were briefing. Creative direction and competitive insight ran on parallel tracks that rarely met.
Radic's competitor gallery brought the research into the workflow. The team tracks competitor ads from Google and Meta, references them directly in campaign briefs, and sees their own performance alongside competitor activity in one view.
Connect Meta, Google, and TikTok. Radic reads the signal, surfaces creative fatigue across every account, and shows you where your winners are quietly decaying — before CPA catches it. Use it forever, on us.
Straight answers. If we missed one, get early access and ask us directly.
Set up your brand once. Generate production-ready ad creatives in under 4 minutes — with your guidelines, your personas, and your competitive intel built in.
