Frequently asked questions

Radic is a context-aware ad creative platform for performance marketing agencies. It generates on-brand ad creatives using structured brand context stored in Thinkbox — including brand guidelines, user personas, competitors, and connected ad accounts (Socials).

Radic assembles brand context from Thinkbox — brand guidelines, target persona, competitor references, and connected ad account data — and combines it with a short campaign brief. This context bundle is passed through Radic's reasoning engine, which produces 4–6 on-brand ad variations per campaign in under a minute.

Most AI ad generators take a single prompt and produce generic output. Radic uses structured brand context — guidelines, personas, competitors, and ad account data stored in Thinkbox — to generate every creative on-brand by default. You set up brand context once, then reuse it across every campaign.

Radic is built for performance marketing agencies — typically 5 to 50 employees — that manage multiple client ad accounts on Meta and Google. The core users are media buyers, performance marketers, and creative strategists who need to produce and iterate on-brand ad creatives at scale, without rebuilding context for every new campaign.

No. Radic is built for performance marketers and media buyers who need to produce ad creatives without design skills. The platform generates creatives from brand context automatically, and the Playground editing tools are simple enough for any marketer to use — no Photoshop or Figma experience required.

No. Radic is an ad creative platform for performance marketers, not a general design tool. Canva is template-based and built for any visual content. Radic is purpose-built for ad creative production at scale, generating on-brand variations from your stored Thinkbox context.

Radic currently supports Google Ads and Meta Ads (Facebook + Instagram). The platform connects via OAuth 2.0 to sync campaigns, creatives, and performance metrics into a single dashboard. Competitor ad inspiration is pulled from publicly available ad libraries operated by Google and Meta. TikTok and LinkedIn are on the roadmap.

No. Radic is a creative production platform, not a media buying tool. It generates and refines ad creatives, then hands them off — you export from the Ads Library and publish through your existing ad account workflows. This keeps your team in full control of budgets, targeting, and bidding.

Radic generates static image ads for Meta and Google placements: Instagram Story (9:16), Instagram and Facebook Feed (1:1, 4:5), and standard Google Display sizes (300×250, 728×90, 160×600, and others). The Playground includes one-click resize presets. Video, carousel, and animated formats are on the roadmap.

Each Radic creative includes an AI-generated image plus suggested copy — headline, body text, and call-to-action. Every creative is tagged with the persona that produced it, so you can trace which brand context drove which result. You receive 4–6 variations per campaign run, all editable in the Playground.

The Radic Dashboard unifies Google Ads and Meta Ads performance in a single view. Metrics include spend, impressions, clicks, CTR, conversions, and cost per conversion. Filter by platform, campaign, creative, or date range (7, 30, 90 days, or custom).

Thinkbox is Radic's brand intelligence layer — the structured store of brand context that powers every ad generation. It holds four data sets: Brand Guidelines, User Personas, Competitors, and Socials (connected Meta and Google ad accounts). Set it up once for each client brand, then reuse it across every campaign.

Thinkbox stores four structured data sets per brand: (1) Brand Guidelines — colors, fonts, logos, tone of voice; (2) User Personas — demographics, pain points, platform behavior; (3) Competitors — brands whose publicly available ads are pulled from Google Ads Transparency Center and Meta Ad Library for inspiration; (4) Socials — the brand's connected Meta and Google ad accounts, used for Dashboard data and the Ads Library.

Setting up a new brand in Radic takes under 15 minutes. You enter the brand name, category, and website URL. Radic automatically extracts initial brand guidelines from the website. You then review and refine the guidelines, add a persona, and the brand is ready to generate creatives.

Yes. When you create a new brand in Radic, you enter the brand's website URL — Radic extracts visual brand guidelines (colors, fonts, logos) automatically and produces a first-pass tone-of-voice description from website copy. You review and edit everything before it's saved to Thinkbox.

Yes — within a brand. Brand context in Thinkbox can be reused across any number of campaigns for that client brand, and saved creatives in the Ads Library are always available for reference. Assets are scoped per brand, so client A's assets are never visible to client B.

A Radic campaign is a creative generation workflow: (1) select the client brand; (2) pick a target persona from Thinkbox; (3) select funnel stage and ad size; (4) optionally reference competitor ads from the Ads Library; (5) write a 1–3 sentence brief and click Generate. Radic returns 4–6 creative variations in the Playground, ready to edit, refine, and save.

The Playground is Radic's creative editing workspace, where AI-generated ads are refined before publishing. You can rewrite headlines, body copy, and CTAs; regenerate visuals; resize creatives for different placements; apply brand colors; and save final assets to the Ads Library — all without leaving the workspace or opening another tool.

From a fully set-up brand, generating 4–6 ad variations from a brief typically takes under a minute. For first-time setup, new users go from brand onboarding to first generated creative in under 15 minutes.

The Ads Library is Radic's central creative asset repository, organized into three sections: (1) Competitor Ads — sourced from publicly available Google and Meta ad libraries; (2) Brand Ads — your own historical ads pulled from connected ad accounts; (3) Image Library — every creative generated and saved in Radic.

Radic regularly refreshes competitor ads from publicly available Google and Meta ad libraries. During campaign setup, select specific competitor ads as inspiration references — they are included in the brand context Radic uses to generate variations, so output is informed by real, in-market creative direction.

Radic eliminates repetitive setup. Brand guidelines, personas, and competitor references are stored once in Thinkbox and reused across every campaign for that brand. An agency can go from brief to 4–6 on-brand creative variations in under 15 minutes, reducing the bottleneck on designers and freelancers.

Yes. Radic is built specifically for multi-brand agency workflows. Each client brand has its own isolated Thinkbox, campaign history, Ads Library, and connected Google and Meta ad accounts. Switch between brands using the global brand switcher. Pricing is per brand, not per user seat — so adding teammates doesn't increase cost.

Radic supports unlimited brands under a single agency workspace. Each brand operates independently with its own Thinkbox, campaigns, Ads Library, and connected ad accounts. Pricing scales per brand — making Radic predictable to budget as your client roster grows.

Radic addresses three pain points: (1) context loss — prompt-based AI tools have no memory of brand identity; (2) repetitive variation work — most creative production is iterating on a few winning concepts, which is high-volume, low-leverage work; (3) fragmented tooling — brand assets, competitor research, creative production, and performance data normally live in four different tools. Radic consolidates all four.

Both use AI to generate ad creatives, but the approaches differ. AdCreative.ai's lead feature is the Conversion Score — a predictive metric trained on past ad performance. Radic's lead feature is Thinkbox — a persistent brand intelligence layer that informs every generation. Radic also unifies Google and Meta performance in a single dashboard, which AdCreative.ai does not offer.

Yes. Radic is built for small to mid-sized performance marketing agencies with 5 to 50 employees. Lean teams benefit most: Thinkbox removes the need to brief from scratch on every campaign, and the AI generation engine reduces dependency on in-house designers or freelance creative for ad production.

Radic is priced per brand, not per user seat. Pricing scales with the number of client brands managed in the platform — adding teammates is always free. Each brand includes its own Thinkbox, campaign generation, Ads Library, and connected ad accounts. Visit radic.ai/pricing for current plans.

Monthly subscriptions can be cancelled at any time and will not renew at the next billing cycle. Annual subscriptions are non-refundable after the first 14 days, except where required by law. We do not offer prorated refunds for partial months. For billing disputes, contact billing@radic.ai.

Cancel any time from Workspace Settings → Billing → Cancel Subscription. The cancellation takes effect at the end of your current billing period — you retain full access until then. Your brand workspaces, Thinkbox data, and saved creatives are preserved for 90 days after cancellation in case you reactivate.

Active customers' data is retained indefinitely. After cancellation, brand workspaces and generated creatives are preserved for 90 days, then deleted. You can request a full data export at any time from Workspace Settings, or request immediate deletion under GDPR / CCPA via privacy@radic.ai. Backups are purged within an additional 30 days.

Yes. Radic uses OAuth 2.0 for all Google and Meta ad account authentication, with tokens encrypted at rest using AES-256. Each agency's data is logically isolated, and users can only access ad accounts they've connected. Radic is GDPR-compliant for EU customers and CCPA-compliant for US customers.

No. Radic does not use your brand data, client assets, or generated creatives to train or fine-tune AI models. Your data is used solely to deliver the service to you. Model improvements are based on anonymized usage signals and Radic's own research, never on individual customer content.

You do. All creatives generated in Radic — including images, copy, and any derivative variations — are owned by your agency and your client brand. You hold full commercial usage rights. Radic does not retain rights to any output and makes no claim on creatives produced inside the platform.